+35% Ticketing Revenue: How Nanterre 92 Accelerated Their Growth With EVENTORI Analytics

{{video}}

{{kpis}}

[[Context]]

By leveraging EVENTORI Analytics to track demand category by category and adjust prices in real time, Nanterre 92 was able to grow ticketing revenue by 35% in 2026. Along the way, the club recorded its first sell-out of the season, broke its regular-season revenue record twice, and reached an 85% occupancy rate.

Nanterre 92: Ambitious Targets on and off the Court

Founded in 1927, Nanterre 92 is the professional basketball club of Nanterre, in the Hauts-de-Seine just west of Paris. After winning the Pro B title in 2011, the club was crowned French champion in 2013, and went on to win the French Cup in 2014 and 2017, the EuroChallenge in 2015 and the FIBA Europe Cup in 2017. It plays at the 3,000-seat Palais des Sports Maurice-Thorez.

The club sells around 60,000 tickets per season. In 2025, their ticketing revenue reached €225,000. Their target for 2026 is €300,000 and they have already seen growth of 35% compared to 2025.

We spoke with Pierre Gueny, Ticketing Manager at Nanterre 92, to understand his role at the club and how they leverage EVENTORI Analytics.

"My role is to optimize how full the arena is and to optimize revenue. We have targets to hit for the season and by match. Our goal as a team is to grow at a steady pace by reaching new audiences and bringing in as much revenue as we can."

Pierre says that in sport we have reached a certain point where ticketing has become central to revenue. He walked us through how EVENTORI Analytics has helped its team realize their full revenue potential, and achieve their targets ahead of forecast.

{{cards}}

[[The Challenge]]

The Challenge: Growing Revenue Match After Match

With their revenue target up by a third, Pierre and his team realized that the growth couldn’t come from volume alone. It had to come from selling each ticket at the right price, at the right time.

This meant balancing two objectives that can pull in opposite directions: filling the arena and maximizing revenue. To do both, Nanterre 92 needed more than a solution to sell tickets. The team needed to understand demand in detail and act on it.

Their key challenges were:

• Hitting Season and Match Targets: Every match comes with its own revenue and attendance targets, and no two matches sell the same way. For example: A derby against Paris Basketball doesn't follow the same sales curve as a regular-season fixture.
• Knowing When to Act: Without seeing, category by category, whether sales were ahead of or behind their usual pace at a given date, it was hard to adjust prices with confidence.
• Pricing to Real Demand: When a category sells faster than expected, keeping the same price leaves revenue on the table. When it lags, seats risk going empty.
• Reaching New Audiences: Beyond its regular supporters, the club had to keep attracting new fans to every match.

[[The Solution]]

The Solution: A Revenue Management System with Live View and Dynamic Pricing

EVENTORI Analytics gives Nanterre 92's ticketing team a detailed, real-time view of sales, so every pricing decision is backed by data.

{{dark-cards}}

{{quote}}

Converting Demand into Revenue: Dynamic Pricing in Action

The derby against Paris Basketball showed the approach in action.

By tracking occupancy and availability almost daily, the team noticed that one category had already passed 70% occupancy, well ahead of its usual level at that date.

"We're ahead of the numbers, which means there's demand, so we can try raising the price a little."

After a second price increase, fans also started buying other categories. Given the demand, those prices were raised too. The match sold out a week in advance, which had almost never happened before, and broke the regular-season revenue record.

[[The Results]]

The Results: Record Revenue and Sold-Out Matches

Since adopting EVENTORI Analytics, Nanterre 92 has achieved clear, measurable results:

• +35% ticketing revenue compared to 2025
• 85% occupancy rate in 2026
• First sell-out of the season against ASVEL, the club's third match, with a new regular-season revenue record
• Sold out one week ahead of the Paris Basketball derby, breaking the revenue record again
• Ahead of forecast, with the club on track to meet its season targets

Apart from the growth in numbers, the team now has the visibility to spot demand early and act on it, match after match.

"EVENTORI has definitely helped us with this growth and with these new successes."

A Partnership Built on Exchange

For Nanterre 92, working with EVENTORI goes beyond using a platform. Whenever Pierre and his ticketing team have a question, EVENTORI’s CS team gets back to them the same day, taking the time to understand how the club works day-to-day.

“When it comes to the EVENTORI team, you can tell they know what they’re doing, they are passionate about what they do, and they genuinely want to help clubs with whatever they need. They really listen and try to come up with solutions.”

That exchange carries through to the product itself. Club feedback doesn’t sit on a wish list: when Pierre asked for a specific piece of information to be shown in the platform, it was live by the next update.

[[Key Features]]

{{bullets}}

More Sales, Less Friction

See how you can increase ticketing revenue, simplify operations and improve the fan experience with EVENTORI.

Request a demo